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THE LOOK OF LOVE -
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In addition to the main store that he owned for 25 years, Gerard Toh, AIFD also operated a second branch and co-owned a third store for 4 years each. As an active member of the Southern California floral community, he has held many positions. From serving as president of Teleflora’s Los Angeles Coastal Counties Unit, board member of the San Fernando Valley Floral Association, to The Associated Florist of Southern California he has also held positions on the education committees of several associations. Other positions include being on the board of the California state Floral Association. His latest service is on the national board of directors of AIFD and as the marketing and PR committee chair for the Southwest chapter of AIFD (American Institute of Floral Designers)

Gerry’s work had been featured in numerous floral publications, including several covers, features, and editorials in Flowers& magazine, Flora, Blooming News, Town and Country and the Bride and Bloom Magazine.  A winner of a number of awards for design including the California State Designer of the year, He has also served as judge for various floral design competitions.

Some engagements that have shaped his style include presenting at the annual AIFD international symposium, AIFD across America series for the Northwest and Southwest chapters, and Southern Conference AIFD. He has also conducted workshops in Taiwan and served as the creative director for a large silk flower manufacturer in china where his job was to oversee product development and five showrooms in Hong kong, China, Dallas, Atlanta and Los Angeles. One of the fun things he has done is decorated the official cars at the Rose Parade. His latest endeavor was being the floral consultant opening the hotel complex Aria, Vdara and City center in Las Vegas.
Gerry is a member of Teleflora’s prestigious team of Educational Specialists. He continues presenting at unit and allied programs and at garden clubs across the country
He has worked as a creative director and visual merchandiser for various floral companies and occasionally as a special projects art director for the magazine The Bride and Bloom. He has also done work as a product developer/designer in China with several companies. 

He currently lives in a historic town in Mississippi and pursues perfecting his craft of floral artistry and creates beautiful vignettes for various showrooms as a visual merchandiser
His personal agenda is to promote floristry as a viable art form and to showcase the creativity of the American florist. His life motto states
 
Always take life in small steps and enjoy every little miracle along the way”.

Gerard Toh AIFD CFD CCF

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