Resume:
Floral Designer,
Educational Specialist,
Merchandise development,
Product Development
Art Director
Creative Director
Visual merchandiser
for showrooms and shops in
Dallas, Atlanta, Las Vegas, Los Angeles, Santa Barbara, Hong Kong, Guang Zhou, Century City and Santa Monica
Special Projects Art director for magazine
Bride and Bloom
Floral Stylist for print and Movie ad shoots.
Teleflora, Earth Shoes, Qwik Wrap,
Publisher of digital magazine
Design in line.
Co Editor Focal Points Magazine
Committee member
Summary:
Experienced in all aspects of the retail floral trade
Knowledgeable in all design styles and floral terminology
Well versed in most care and handling techniques for all fresh flowers
Well connected and active in the floral industry
Specializing in visual merchandising and well versed in showroom set ups.
Floral Design:
I am trained to design most styles from traditional to contemporary
My store has been involved in many large events
Have been featured as an educator/ presenter in full scale design programs of which some are listed below
North Dakota Floral Association
South Dakota Floral Association
Kentucky State Floral Association
California State – Cal flora convention
Michigan Floral Association
Southern Retail Floral Association
Mid Atlantic Florist Association
Florida State Floral Association
Memphis Professional Florist Association
Texas State Floral Association
North Carolina State Floral Association
Louisiana State Floral Association
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Garden clubs and independent programs
Mei Chia School of floral design - Taiwan
Dallas Market Center trend show - Texas
La Jolla Village Garden Club - California
Palomar district California Garden Club
Malama family recovery - Maui Hawaii
Lansu gardens 9th moon festival - Portland Oregon 2017
Washington State Federation of Garden Clubs - convention 2019
Blooming by the River - Y'all Means All Natchez fund raiser 2019, 2023
Recipient of the 1992 Designer of the Year for California State Floral Association
Inducted into the American Institute of Floral Designers in 1994
Educational Specialist on the Teleflora Design Educational Team
Taught at Teleflora education center in Oklahoma city, OK
Taught at Mei Chia School workshops in Kaohsiung and Taichung, Taiwan
Have been featured in various magazines some of which are listed below
Flowers & magazine, Blooming News, Town and Country,
The Bride and Bloom, Flora, SWAIFD Design in line E-zine, Teleflora.com blog
Floral Consultant for the opening of Las Vegas city center hotels - Aria and Vdara
Floral Stylist Skills
Teleflora – Flowers& magazine – feature articles in various issues
Teleflora Marketing department – 2002 Floral Selection Guide and Wedding Album
2010 Floral Selection Guide and Wedding Album
2019 Floral Selection Guide
Various television Advertising – 1999 Mother’s Day Bouquet
2000 Valentine’s Day Bouquet
2001 Christmas Bouquet
2007 Mother’s Day Bouquet
2011 Valentine’s day bouquet with Faith Hil
2012 Valentine's day bouquet with supermodel Adriana Lima
2013 Christmas bouquet with Duck Dynasty
2018 Mother's day on video
2018 Mother's day on The View
2018 Valentine's day on Good Morning America
The Bride and Bloom magazine - Various boutonniere, corsage and bouquet pages2007 - 2008
Independent marketing Photo shoots include -
A wedding catalog for John Henry Company
Educational videos for Knud Nielsen Company
A marketing campaign for Wells Fargo Bank
Natural vegetation scenes for Earth Shoes
Merchandised & designed set for stockholders’ portfolio Dole Corp
Design in line Digital Magazine - Publisher, Editor
for Southwest Regional Chapter of the American Institute of Floral Designers
Focal Points Magazine - Co Editor Committee member
for American Institute of Floral Designers
Industry connections
Inducted into AIFD (American Institute of Floral Designers)
AIFD South West Regional Chapter – served on board of directors and education commitee
AIFD South West Regional Chapter served as marketing /PR committee chair
currently committee member
AIFD National Board of directors – served on board of directors and board liason for AIR program
Teleflora Los Angeles Coastal Counties Unit -– Served as president, VP, treasurer, secretary
California State Floral Association – Served on board of directors and education commitee
San Fernando Valley Floral Association –- Served on board of directors
Associated florists of Southern California -– Served as board of directors
Camera Liason - National AIFD symposium
Partner's committee - AIFD
Management:
Owned and operated a store for 25 years plus two other stores
Consultant to other stores on restructuring their operations
Managed or worked on large scale events like
Directing designers at the California Governor’s Women’s conference
Floral Procurement chairman at an AIFD international Symposium
Helping organize a full scale wedding show Extravaganza hosted by Teleflora
Working on a meal function at a Society of American Florist National Convention
Organized many educational programs for Teleflora unit members
Education:
High School Diploma – Malaysia
Art – Los Angeles Valley College
Ikebana, Ohara school – Osamu Honjo, AIFD school
Professional Floral commentating workshop – Rocky Pollitz AIFD, AAF, PFCI & Michael Polychromes, AIFD, AAF, PFCI
California State Floral Association – served on Education Committee
AIFD National Board – serving on Education Committee
Other relevant skills:
I follow instructions well and am detail oriented
I work equally well as a team member on a project or as a leader
Practiced at some graphic programs and have some knowledge at logo development and advertising and newsletter layouts.
Have extensive experience at visual merchandising and product development working as the creative director for Companies like
Orchid Art Flowers with showrooms in Dallas, Atlanta, Los Angeles, Hong Kong, and China.
Creative Designs showroom in Hong Kong
Accent Decor with showrooms in Norcross, Atlanta, Dallas, and Las Vegas
The Modern Collections in Chatsworth
UCP in Bentonville, Saltlake City and China
Kaleidoscope flowers in Santa Barbara
Edelweiss flower boutique in Santa Monica
Century City Flower Market in Century City
Sherman Oaks florist in Sherman Oaks
Venice flowers in Venice
Harvest imports in Atlanta
Taught at workshops for various educational groups across the states and Taiwan
Mission:
To expand my skills as a designer by meeting new challenges
To better my life by seeking financial stability and a comfortable living environment
To fulfill my spirit by the education of others in my field.
Alabama Florist Association
Arizona State Florist Association
Wisconsin Upper Michigan Floral Association
Northeast Floral Conference
Nebraska Floral Association
Northern california flower growers
AIFD across America, North West Region
AIFD Southern Conference
AIFD across America, South West Region
AIFD National Symposium
Michigan Floral Association