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THE LOOK OF LOVE -
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Resume:  

           

Floral Designer,                       

 

Educational Specialist,  

                

Merchandise development,             

 

Product Development                   

 

Art Director                                      

 

Creative Director  

               

Visual merchandiser 

                    

Floral Stylist for print

 

and Movie ad shoots.

 

Publisher of digital magazine

Design in line

Summary:          

 

Experienced in all aspects of the retail floral trade

 

Knowledgeable in all design styles and floral terminology

 

Well versed in most care and handling techniques for all fresh flowers

 

Well connected and active in the floral industry   

Specializing in visual merchandising and well versed in showroom set ups.

Floral Design:
I am trained to design most styles from traditional to contemporary
My store has been involved in many large events
Have been featured as an educator/ presentor in full scale design programs of which some are listed below

North Dakota Floral Association                                 

Kentucky State Floral Association
California State – Cal flora convention                       

Michigan Floral Association
Southern Retail Floral Association                             

Mid Atlantic Florist Association
Florida State Floral Association                                  

Memphis Professional Florist Association
Texas State Floral Association                                   

North Carolina State Floral Association


Garden clubs and independent programs

Mei Chia School of floral design - Taiwan

Dallas Market Center trend show - Texas

La Jolla Village Garden Club - California

Palomar district California Garden Club

Malama family recovery - Maui Hawaii 

Lansu gardens 9th moon festival - Portland Oregon 2017

Washington State Federation of Garden Clubs - convention 2019

 Recipient of the 1992 Designer of the Year for California State Floral Association
 Inducted into the American Institute of Floral Designers in 1994
 Educational Specialist on the Teleflora Design Educational Team
       Taught at Teleflora education center in Oklahoma city, OK
       Taught at Mei Chia School workshops in Kaohsiung and Taichung, Taiwan
 Have been featured in various magazines some of which are listed below
        Flowers & magazine, Blooming News, Town and Country,
       The Bride and Bloom, Flora, SWAIFD Design in line E-zine, Teleflora.com blog
Floral Consultant for the opening of Las Vegas city center hotels - Aria and Vdara

 

Floral Stylist Skills


Teleflora – Flowers& magazine – feature articles in various issues
Teleflora Marketing department –  2002 Floral Selection Guide and Wedding Album
                                                       2010 Floral Selection Guide and Wedding Album 

                                                       2019 Floral Selection Guide
Various television Advertising –    1999 Mother’s Day Bouquet 
                                                       2000 Valentine’s Day Bouquet
                                                       2001 Christmas Bouquet 
                                                       2007 Mother’s Day Bouquet
                                                       2011 Valentine’s day bouquet with Faith Hil
                                                       2012 Valentine's day bouquet with supermodel Adriana Lima
                                                       2013 Christmas bouquet with Duck Dynasty

                                                       2018 Mother's day on video

                                                       2018 Mother's day on The View

                                                       2018 Valentine's day on Good Morning America
 
The Bride and Bloom magazine - Various boutonniere, corsage and bouquet pages2007 - 2008
Independent marketing Photo shoots include -
             A wedding catalog for John Henry Company   
             Educational videos for Knud Nielsen Company
             A marketing campaign for Wells Fargo Bank   
             Natural vegetation scenes for Earth Shoes  
             Merchandised & designed set for stockholders’ portfolio Dole Corp

 

Industry connections


Inducted into AIFD (American Institute of Floral Designers)
AIFD South West Regional Chapter – served on board of directors and education commitee
AIFD South West Regional Chapter served as marketing /PR committee chair
currently committee member
AIFD National Board of directors – served on board of directors and board liason for AIR program
Teleflora Los Angeles Coastal Counties Unit -– Served as president, VP, treasurer, secretary
California State Floral Association – Served on board of directors and education commitee
San Fernando Valley Floral Association –- Served on board of directors
Associated florists of Southern California -– Served as board of directors

 

Management:


Owned and operated a store for 25 years plus two other stores
Consultant to other stores on restructuring their operations
Managed or worked on large scale events like
 Directing designers at the California Governor’s Women’s conference
 Floral Procurement chairman at an AIFD international Symposium
 Helping organize a full scale wedding show Extravaganza hosted by Teleflora
 Working on a meal function at a Society of American Florist National Convention
 Organized many educational programs for Teleflora unit members

 

Education:


High School Diploma – Malaysia
Art – Los Angeles Valley College
Ikebana, Ohara school – Osamu Honjo, AIFD school
Professional Floral commentating workshop – Rocky Pollitz AIFD, AAF, PFCI & Michael Polychromes, AIFD, AAF, PFCI
California State Floral Association – served on Education Committee
AIFD National Board – serving on Education Committee

 

Other relevant skills:


I follow instructions well and am detail oriented
I work equally well as a team member on a project or as a leader
Practiced at some graphic programs and have some knowledge at logo development and advertising and newsletter layouts.
Have extensive experience at visual merchandising and product development working as the creative director for Companies like
         Orchid Art Flowers  with showrooms in Dallas, Atlanta, Los Angeles, Hong Kong, and China.
         Creative Designs showroom in Hong Kong

         Accent Decor with showrooms in Norcross, Atlanta, Dallas, and Las Vegas

         The Modern Collections in Chatsworth
         UCP in Bentonville, Saltlake City and China
         Kaleidoscope flowers in Santa Barbara
         Edelweiss flower boutique in Santa Monica
         Century City Flower Market in Century City
         Sherman Oaks florist in Sherman Oaks
         Venice flowers in Venice

         Harvest imports in Atlanta
Taught at workshops for various educational groups across the states and Taiwan

 

Mission:


To expand my skills as a designer by meeting new challenges
To better my life by seeking financial stability and a comfortable living environment
To fulfill my spirit by the education of others in my field.

Alabama Florist Association                                       

Arizona State Florist Association
Wisconsin Upper Michigan Floral Association           

Northeast Floral Conference
Nebraska Floral Association                                      

Northern california flower growers
AIFD across America, North West Region                 

AIFD Southern Conference
AIFD across America, South West Region                

AIFD National Symposium

Michigan Floral Association

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